Cherishing Fond Memories

As a business owner, you are responsible for trying to gain attention to your establishment in order to obtain compensation for the goods or services you provide. One form of advertising that works well at piquing the interest of those passing by your establishment is the use of signs as an advertisement form. Here are some points to consider when you set up a sign so that it works successfully.

Plot Out The Right Location For The Sign

An ornamental sign works well when it is positioned in an area where it is easy to view by those nearby. For this reason, always select a location where minimal foliage is present. Trees or bushes that cover the sign make it less effective in gaining a customer base. A spot in an open area right in front of your establishment works best. If the sign is small, consider boosting it up with a stand so it attracts more viewers. Keep the sign out of the shadows of nearby buildings for optimal viewing as well.

Use The Power Of A Unique Sign Shape

A rectangular, square, or circular-shaped sign is likely to be ignored over a sign in a unique shape. Since so many businesses use signs in standard shapes, it is easy to overlook one that looks similar to neighboring signs. Using a unique shape for your ornamental sign makes it stand out. This way, those passing by are more likely to read the information presented to them on the sign, therefore aiding in the increase of sales.

Illuminate Your Sign For Additional Visibility

If your business is situated in a location where traffic drives past during the nighttime hours, consider using a form of illumination to make your sign visible. Install a small floodlight at ground level and point it directly at your ornamental sign. Colored lighting works well at drawing attention. An alternate idea is to use small lights around the perimeter of the sign to illuminate the wording.

Less Information Is Actually More

When you design an ornamental sign to place on your business' property, keep in mind that the amount of verbiage presented makes a difference in the readability of the text shown. Avoid using too many words as this causes people to look away from a sign rather than focusing on the message it holds. Use large letters in a contrasting color from the background of the sign so the words are easy to read.